09/10/2020

Focus on Your Members to Maximize Your Advocacy Impact

Highlight your raison d’être—your members—to hone your message

It’s a strange time in a strange world, and that means there’s a lot of competition in the advocacy space at the moment. One way to stand out and score some key advocacy wins: Maintain a narrow focus on the people you serve—your members and others in your industry.

Mike Whatley, vice president of state and local affairs for the National Restaurant Association (NRA), said his group has leaned into that strategy in recent months in its effort to support restaurants deeply affected by the COVID-19 crisis.

“To a certain extent, every single industry has been impacted negatively, for the most part, and so everyone’s out there talking about it—everyone’s out there with an ask of government,” Whatley said. “So, the big challenge becomes: How do you break through that noise? How do you make an impact?”

Please select this link to read the complete article from Associations Now.