09/16/2020

Membership Tips for Challenging Times

No. 1: Keep connections strong

Associations are based on connections. It’s why people join: to find their people and their place, and to benefit from being with like-minded individuals who share a common purpose and interests.

COVID-19 threw a major wrench into togetherness, as we all know. It also magnified how important community—every aspect of it—really is.

Last week, I shared some ideas from a small-staff association executive whose organization was finding creative, low-cost ways to engage and retain members. Continuing the theme of membership tips for challenging times, here are three more membership strategy ideas with a focus on staying connected with members.

Please select this link to read the complete article from Associations Now.