Ask These Three Questions When Approaching a Website Redesign
This will help impact your decisions
An association’s website is a window into the soul of an organization, its people, and its mission. It’s where people go to learn about you—but they’ll leave quickly if your site is poorly designed. An Adobe survey reported that 39 percent of people will stop engaging with a website if images won’t load or it takes too long to load, and 38 percent will stop engaging if it’s unattractive. On top of that, 88 percent are less likely to return to a site after a bad experience.
To get started on your redesign journey, ask these three key questions.
What is Our Main Goal?
Narrowing down your goals and objectives will help inform your design decisions. Are you redesigning for easier navigation? Is the site too slow and in need of a performance boost? Does the redesign reflect a larger change of direction within the organization?
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