Rising Hispanic Membership Spurs Launch of NAR en Espanol Website
How the NAR is helping its Spanish-speaking members
As its Spanish-speaking membership continues to rise at a historic pace, the National Association of Realtors (NAR) responded directly to meet the needs of its Hispanic members by recently launching a fully Spanish-language subsite to its main website.
“NAR’s primary core value is to put our members first, which ultimately drove our decision to launch NAR en Español,” said Katie Johnson, NAR’s general counsel and chief member experience officer. “We heard time and again that the desire for more content in Spanish to better educate their target audience was a huge priority for our membership, both locally and globally.”
The new site includes valuable content for members, as well as resources that members can use with their homebuying customers.
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