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Associations Take the Show on the Road

Some associations have brought local events to their members during COVID

More than three years ago, I wrote about how associations were using roadshows to bring education and networking to members. Now the pandemic has made this format even more appealing.

Case in point: SIAARTI—the Italian Society of Anesthesia, Analgesia, Intensive Care, and Resuscitation—recently reimagined its traditional annual congress into a two-week road trip across the country.

Working with AIM Group International, SAARTI launched the “Travelling With iCare” tour. From September 21 to October 4, a SIAARTI truck traveled to hospitals in eight Italian cities to promote knowledge exchange between anesthesiologists and resuscitators. Along with the truck, each stop included an outdoor pop-up meeting area and recording studio.

Please select this link to read the complete article from Associations Now.

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