Pandemic Spurs Launch of Independent Radio Broadcasters Group
The goal's to help stations drive revenue by leveraging the power of association
While the pandemic has brought economic uncertainty, it has also seen people come together.
It was the latter that solidified the notion of Independent Broadcasters Association (IBA) in the minds of its organizers. After seeing radio broadcasters raise funds for pandemic relief, Ron Stone, founder, president and executive director of IBA, was motivated to act on an idea he had been harboring since late 2018.
“It was obvious that these independent operators were willing to come together for their community,” Stone said. “I thought, maybe, they’ll come together to put something together for themselves.”
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