Why Associations Should Emphasize Brand Strategy Amid COVID-19
Right now, your brand may be the most visible part of what you do
Most of the time, once you have a brand set, you leave it alone and let it do its thing.
But this is not most of the time, and suddenly, the brand is more important than ever. In fact, when you can’t hold meetings and receptions, it may be the glue holding everything together.
With that in mind, here are a few considerations to keep your brand strategy in focus.
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