How to Stretch Your Small Association’s Content Further
The value of re-purposing content from each medium
Here are some tips for re-purposing content so you always have something new for your members:
Perform a content audit.
Before you start developing new content, look at what you already have. You don’t always have to start from scratch. Get more mileage out of your content by re-using what you’ve already developed. You likely have more than you think – content that can be re-used, re-purposed and even used as a launching point for new content.
Re-purpose content from each content medium.
Providing content in different media keeps information interesting and engaging for your members and helps you stretch content further. For example, here are some ways to re-use content from each of your content media...
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