Make Your Learning Programs Better Match Member Needs
Your members have high education expectations
One challenge that association members face now is making time for education. With changing schedules and shifting professional demands, members have a lot on their plate. How can associations ensure that their education offerings match their members’ current needs?
Jeff Cobb, cofounder of educational consultancy Tagoras, says that one plus side of the pandemic is that people are more comfortable with remote learning than they were a year ago. But it comes with a rub, he says: “The expectations have gone way up.”
Because webinars have become so common, the element of novelty is gone. “The traditional webinar presentation style just no longer cuts it for most people—there’s just a saturation of that at this point,” he says. “So, people are looking for something different out of the experience.”
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