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Four Language Pitfalls Associations Should Avoid in Member Surveys

Poorly worded questions can create biased results

Associations surveys can produce a wellspring of data that can be used to better understand member needs and take decision-making beyond the gut. But poorly considered questions and careless phrasing can lead to member surveys that are exclusionary, biased, leading, or repetitive—undermining the usefulness of the results.

How can you avoid these traps when asking your members relevant questions?

Cynthia Simpson, CAE, manager of member services at the National Society for Histotechnology (NSH), has focused on the role that survey questions play in member engagement over her roughly three decades in the association space. Read on for her insights on what to watch out for in the way you structure your questions.

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