Four Strategies to Make Your DE&I Messaging Clear to Members
Make sure members know what you're doing in this realm
Diversity, equity and inclusion (DE&I) needs to go beyond talk. But if you don't talk about what your association is doing to improve, you might be undermining your own work.
Signs show that many members aren't aware of their association's DE&I efforts. A Willow Marketing study recently found that nearly 40 percent of association members were unsure of whether their organization had a documented DE&I policy—and that just 16 percent of respondents rate their organization's efforts to build a diverse member community as "excellent."
Is messaging the problem? Tim Hopkins, CAE, a senior consultant with McKinley Advisors and a member of ASAE's Diversity + Inclusion Committee, noted that this problem may not necessarily be isolated to DE&I initiatives. Organizations are often doing a lot of things, and members may simply be overwhelmed by the volume of information.
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