Gaming Group Scores Big Wins With Hybrid Event
The event attracted 13,000 attendees
The American Gaming Association (AGA), which held its Global Gaming Expo (G2E) in Las Vegas in October, has advice for others based on the lessons it learned from the hybrid event. G2E had 13,000 in-person attendees, a vaccine requirement, and a virtual component. AGA learned three key lessons: COVID-19 safety protocols will be in flux as guidelines change, in-person attendees are very engaged, and a hybrid event doesn’t mean you have to stream everything.
Meredith Pallante, vice president of global events at AGA, said that anyone holding an in-person event during these times has to prioritize health and safety.
“We put health and safety first,” she said. “It really guided us. We were able to be transparent and say, ‘Hey, we might change our protocols up until the moment the show opens because things are so fluid.’”
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