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A New—and Timeless—Digital-first Consumer Is the Future


There is a different, inclusive generational category that has nothing to do with birth-year span or the stereotypes and baggage they often carry, like baby boomers or millennials. Instead, meet Generation Novel. Coined by Brian Solis, global innovation evangelist at Salesforce, Generation N refers to a new kind of customer, perhaps forever changed by the pandemic.

Generation N is digital-first and cross-generational, so whether a consumer is 25 or 55, when they use their favorite app or online service, they are going to have similar interests, behaviors and aspirations.

“What makes it so profound is that it’s a huge contingent of the market,” said Solis, a keynote speaker at next week’s ASAE Technology Exploration Conference. “Whereas before it might have been a sliver based on age, now, it is a sweeping imperative.”

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