Complete Story


A Strategic Method to Increase Member Value and Drive Growth

How to sustain a heightened level of delivering member value

When the pandemic forced most association conferences, tradeshows, and professional development to become virtual, and most office spaces sat empty while employees worked from home, business and member engagement was upended and revenue seemed at risk of falling off a cliff. Most associations got very focused on how to quickly create and deliver value to their members.

What if this same focus could be achieved without a global health emergency? 

The objective and key results (OKR) management method can achieve organization-wide commitment, alignment of effort and data-driven results that create outstanding outcomes from teams and faster achievement of strategic priorities. 

Please select this link to read the complete article from ASAE's Center for Association Leadership.

Printer-Friendly Version