Hybrid Format, Lower Prices at Center of New ISACA Conference Strategy
The group did so to increase access to its meetings
As associations try to adjust to the new meetings landscape that is emerging in the wake of the pandemic, many are looking to revamp their strategy. ISACA, a global association serving business technology professionals, looked at its conferences and decided it wanted to bring that content to more people around the world. To do so, it’s transitioning to a hybrid model for all of its ISACA Conference series meetings and reducing prices as much as 50 percent in some regions that will host an event.
“We have shifted our conference strategy,” said Christy Bares, director of event operations and services at ISACA. “We used to host conferences that were more specific to topics. We started the ISACA Conferences to have everything in one place.”
The ISACA Conference series will host events in six different regions of the world: Latin America, North America, Africa, Oceana, Europe and Asia. With this new strategy, ISACA hopes to ramp up participation.
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