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How to Increase Organic Reach with Hashtags

Make the most of your metadata

Hashtags can make your association a part of an existing conversation, and they can help you launch your own conversation too. But done wrong—or not at all—they can fall flat, leaving association communication pros wondering why their work isn’t finding traction.

Communication professionals at your organization no doubt know what hashtags are, but when and how to use them effectively can be tricky. They could be too long, too niche, irrelevant or worse: unintentionally inappropriate or offensive.

So what’s the secret formula? Which hashtags will bring your posts to the fore? What’s the magic number of hashtags to use per post? There’s no standard formula, but there are a few best practices to follow and pitfalls to avoid. Consider these as you craft your own social media strategy.

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