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How Charity Assessors Actually Work

Here are a few insights to help demystify the process

Online nonprofit assessors such as GuideStar and Charity Navigator seem straightforward: They share publicly available information on 501(c)(3) nonprofits in a digestible way to help donors direct their dollars.

But what goes into assessment? What’s the impact of a high rating, or a low one, on donations? And how do you make sure your organization has the best rating it can?

Some—not all—of your potential donors will note your rating, said Michael Wyland, owner and partner of Sumption & Wyland, a nonprofit governance consulting firm.

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