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Why Carving Out a Digital Community is No Longer Optional

Virtual interactions are essential to a holistic member experience

The internet has always brought people together, even in its primitive forms.

When Tim Berners-Lee opened the web to the public domain in 1990, it fundamentally changed how humans communicate and connect with one another. Today, in its modern incarnation, the internet continues to offer endless opportunities for people to connect through online communities—the perfect complement to associations.

“Online communities have existed for decades in the form of listservs, bulletin boards, and forums,” said Higher Logic Association Evangelist Beth Arritt, an experienced thought leader in marketing automation and online community platforms. “Today’s technology can do so much more for associations while also ensuring their online communities are safe spaces.”

Please select this link to read the complete article from Associations Now. 

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