Social Media: #NewestBusinessLiabilityRisk
Understanding social media's many risks
The stories of social media fails are legendary—companies using inappropriate humor regarding serious social issues, typographical errors and back-firing pop references.
These examples represent reputational issues that can affect your company’s brand and its sales.
The mistakes in social media marketing that make the headlines can obscure other forms of risks presented by social media, namely privacy violations, security breaches, unauthorized use of intellectual property and employment-based claims, among others.
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