02/22/2023

How to Improve the Job Candidate Experience

You can't go too far when doing pre-employment outreach

Q: I keep hearing people talk about “candidate experience.” Can you help my organization understand that recruiting today isn’t just advertising an opening and give us some suggestions on how to improve our process?

A: Candidate experience is all about how the applicant is treated throughout the entire application process. Websites like Glassdoor provide valuable information for applicants about what it’s like to work for specific organizations, and you want to ensure that what is out there online is as good as it can be. Why? Because not only do applicants check you out before they decide to even apply, but we also know how quickly negative information can spread.

Start by reviewing the information on your website’s career or jobs page. Your goal is to immediately engage potential applicants and have them begin to imagine what it would be like to work for your organization. If possible, have lots of employee pictures and activities to showcase your commitment to diversity and inclusion. Also make sure to update it regularly with up-to-date information about your culture, mission, vision, and job openings.

Please select this link to read the complete article from ASAE's Center for Association Leadership.