Lessons From a Green Decade
New roles for association pros
Not long after he became CEO of Building Owners and Managers Association (BOMA) of Georgia in 2006, Gabriel Eckert, FASAE, CAE, recognized that leading a small-staff association in the real estate world would require developing expertise in sustainability. Construction standards were changing and new green certifications like LEED were gaining traction. And members had plenty of questions on how they needed to respond.
"People were beginning to look at what’s good for the environment and also what's good for the bottom line," Eckert said. "And we began to realize that those two things were intertwined, and, in many cases, exactly the same."
BOMA Georgia has spent more than a decade dedicating attention to sustainability. But Eckert has learned that leading on sustainability means being both focused and fluid. Serving members has meant making regular adjustments to the kind of programming an association offers, as new trends emerge and new challenges demand attention.
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