Don't Negate How You Can Connect with Non-members at Your Annual Meeting
Showcase what your association has to offer
Though most annual meetings are filled with members looking to learn and network with peers, there are usually some non-members in attendance as well. While they haven’t joined the association, they are clearly interested in what your meeting offers.
That’s why the annual conference can be a great opportunity to talk to these non-members and better understand how they perceive your current offerings. Doing so can ultimately help your association improve member benefits and other products and services—and perhaps convince some nonmember conference attendees to join your ranks.
Here are some ideas on how to create a strategy around engaging and collecting feedback from non-members onsite.
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