04/01/2024

Creating a Standout Outreach Campaign

Here are three methods to employ for creating one

In February 2022, the American Association of Naturopathic Physicians (AANP) launched an outreach campaign that was about more than a membership drive.

"We viewed this campaign as an investment in AANP’s growth," said AANP Executive Director Laura Farr. "We wanted to improve how we communicate with the profession, which was why we framed this as an outreach campaign."

This lens gave AANP the opportunity to make goals that expanded beyond membership, including boosting convention attendance numbers, improving data management, increasing webinar attendance and growing other sources of revenue.

Please select this link to read the complete article from Associations Now.