04/05/2024

Craft a Successful Non-member Survey

Reaching out to non-members helps shed light on ways to strengthen your association

Associations often use surveys to measure member satisfaction and determine their needs so that they can improve products and other offerings. But there's also a lot of value in surveying nonmembers.

"If done correctly, a non-member survey can not only help your association address barriers to joining but also consider ways that nonmembers are involved and provide value to the organization," said Kristin Richeimer, DES, CAE, president and owner of e7m International Consulting, LLC.

If your association is considering reaching out to nonmembers for feedback, Richeimer shared some tips for getting started.

Please select this link to read the complete article from Associations Now.