04/10/2024

Three Steps for Becoming AI Ready

Associations’ silos can impede the way of making progress around AI

A report in February found that nonprofits have been much slower than their corporate counterparts when it comes to adoption of generative AI. Jamie Notter, founder and CEO of the consultancy Propel, which works with associations, isn’t surprised.

"AI is going to be so iterative—we do not know what direction this is going to go in until we actually start playing around with it," Notter said. "And that’s not in the wheelhouse of associations—trying it and learning and adjusting. They want to spend 18 weeks building the perfect thing and then release it."

Part of the sluggishness in associations around AI, Notter said, is the siloed nature of many of them. He raised a hypothetical example of an association where multiple departments begin to develop AI-based apps, only to hit a roadblock. "They realize they need content from the journal, so they go to the journal and the journal people freak out," he said. "'Then no one will subscribe to our journal!' So everybody wasted ten weeks developing something."

Please select this link to read the complete article from Associations Now.