04/10/2024

Exploring Life & Business with Barbara Burgie of Burgie MediaFusion

VoyageOhio recently interviewed Burgie about her experiences

Today, we'd like to introduce you to Barbara Burgie. Hi, Barbara, please kick things off for us with an introduction to yourself and your story.

I graduated from Penn State University in 1998. After studying abroad and having several internships, I realized I wanted to find a career where I could complement my passion for people with my desire to improve my community. My first job was with Wittenberg University as an admissions representative. I loved meeting with students and families, learning their stories and their passions, and helping them see if they felt at home in our community.

I took those skills into my first agency job and realized that learning a client's story and connecting that story with people was not resonating as we entered the digital age of marketing. In 2004, I decided to start a business where I could do things differently. I wanted to take an honest and authentic approach to online marketing by working with clients who hoped to find their ideal clients differently.

I also knew what mistakes were happening and how critical creating a culture of taking risks was to succeed. Marketing was changing fast, and what had been working for years was no longer successful. Agencies and their clients must agree to change and commit to trying new things together. The relationship was the key, so I wanted partners whose core beliefs were the same as mine.

Please select this link to read the complete article from VoyageOhio.