04/11/2024

At Your Annual Meeting, Form Connections to Non-members

An annual meeting is a prime opportunity to engage with them

Though most annual meetings are filled with members looking to learn and network with peers, there are usually some nonmembers in attendance as well. While they haven’t joined the association, they are clearly interested in what your meeting offers.

That’s why the annual conference can be a great opportunity to talk to these nonmembers and better understand how they perceive your current offerings. Doing so can ultimately help your association improve member benefits and other products and services—and perhaps convince some nonmember conference attendees to join your ranks.

Here are some ideas on how to create a strategy around engaging and collecting feedback from nonmembers onsite.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.