04/26/2024

Southwest Could End its Unique Boarding Pattern

The company says it is ‘very seriously studying’ alternatives

Southwest Airlines fans know the drill: Check in to your flight exactly 24 hours in advance and secure your spot in line to board the plane. What seat you'll end up in? That is a mystery until the last minute

A puzzle to some and an invigorating challenge to others, Southwest's unique boarding process and one-class cabin are now under the microscope as the airline looks for ways to prop up its financial performance. In a call with investors Thursday, Southwest CEO Bob Jordan said executives are "very seriously studying" seating and the way passengers board.

"It's been several years since we last studied this in-depth, and customer preference and expectations change over time," Jordan said. "We are also studying the operations and financial benefits of any potential change."

Please select this link to read the complete article from The Washington Post.