04/26/2024

Seven Tips for Standout Nonprofit Website Content in the Age of AI

Great content will always engage - so don't settle for bad

Everyone is talking about the ways that artificial intelligence (AI) can streamline the process of creating articles, stories or posts.  Sometimes, it sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. And it could... if nonprofits did not need to write anything good. To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. 

The ease of generating content these days is both a danger and an opportunity for nonprofits. There's a real danger that messages from organizations without a strategic approach to communications will be drowned out in a sea of generic AI-generated content. 

However, there is a great opportunity to stand out simply by having a distinctive human voice. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines and amplifies impact. And AI can offer valuable time savings to allow more focus on the strategic side.

Please select this link to read the complete blog post from Nonprofit Tech for Good.