04/30/2024

The New Edition of Boardroom Has Been Released

It focuses on the art of association membership

The new edition of Boardroom is out, and we have – of course – designed it just for you.

Let’s explore the art and strategy behind crafting targeted marketing campaigns, curating personalised member experiences, and offering value-added services. Our focus? To unveil the secrets of not only attracting new members to an association but also enhancing engagement, satisfaction and loyalty among the current membership. What exactly – indeed – makes for creating a sustainable and thriving community that stands the test of time?

With a wealth of knowledge from our contributors, including the European Society of Association Executives, its American counterpart, the Global Association Hubs, ICCA, IAPCO, the global association of accountants and auditors and more.

Please select this link to read the complete article from Boardroom.