04/30/2024

What Goes Into Changing Your Association’s Name

Learn how the Audubon Naturalist Society became Nature Forward

Your association will go through changes as it evolves—and someday, that might include its name.

Nature Forward, a Washington, D.C.-based nonprofit previously known as the Audubon Naturalist Society, rolled out its inclusion-minded name change in October. But years of decision making and research preceded the call—positioning it effectively to its membership and the public, said Vince Robinson, the organization's marketing and communications director.

"It wasn't a knee-jerk thing," he said. "It's kind of a natural development, almost 10 years of a journey to becoming more inclusive."

Please select this link to read the complete article from Associations Now.