04/30/2024

The Unfair Advantage of Outside Communications

Understanding the important of public relations in business operations

Running a business with the right set of processes and procedures, organization and structure signals maturity. Tasks can be delegated safely, allowing owners to focus on new challenges and opportunities. However, perfecting business operations can sometimes stifle innovation, leading to stagnation.

It’s not always a bad thing. For example, if the finance team kept changing their forecasting methods, the sales team would not know if they were meeting targets. Some level of consistency is necessary for growth balanced with stability. Yet, this is where we must tread carefully.

These routines can narrow our vision, creating a ‘silo’ mentality that hampers communication and obscures the broader perspective. Often, only a significant negative disruption can break down these barriers. But why wait for a crisis to prompt change?

Please select this link to read the complete article from Citadel Communications.