05/06/2024

Younger Buyers Drive Change in B2B Payments

Digital transition is not an isolated event

As a new generation of decision-makers enter the workforce, B2B companies relying primarily on legacy processes and manual workflows are at an impasse as they navigate through performance capabilities and customer services.

Savvy younger B2B buyers are not only influencing the market but are accelerating the demand for more digital and seamless purchasing experiences. This shift is forcing suppliers to rethink and rework their digital commerce strategies, B2B payment capabilities, and even marketing tactics.

Embracing the Wants & Needs of a New Generation

Legacy merchants who have embraced the digital transformation are more appealing to younger B2B decision-makers who expect electronic interactions and personalized experiences. By moving to this new mode of business operations, firms have better success at staying competitive and relevant in the marketplace.

Please select this link to read the complete blog post from i3 Commerce Technology.