05/15/2024

Three Ways Generative AI Can Help with Issues Preparedness

The velocity at which information spreads today demands an immediate response

You’ve probably heard the quote, “A lie gets halfway around the world before the truth has a chance to get its pants on.” 

In today’s digital whirlwind, with social media turbocharging falsehoods and deepfakes distorting reality, the truth is struggling even more to keep pace. 

The velocity at which information spreads demands an immediate crisis/issue response, achievable only with thorough readiness. Preparing for potential issues is labor intensive, but Generative AI (GenAI) can help with the heavy lifting from instant horizon scanning to drafting strategies in minutes. 

Please select this link to read the complete blog post from the Public Relations Society of America.