07/11/2024

Boost Attendance and Membership with Your Event Marketing

Events can have a year-round impact on an association’s membership

Annual events are often the cornerstone of an association's activities, providing a unique opportunity to engage current members and attract new ones. When executed effectively, these events can act as a powerful flywheel, propelling membership growth and enhancing the association's overall value proposition.

Engaging that marketing accelerator requires an event approach that hinges on more than just the event itself.

This article explores strategic ways to effectively leverage event marketing initiatives to drive attendance, spark FOMO (fear of missing out) and fuel membership growth.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.