07/30/2024

Large Language Models as a Member Engagement Tool

These models could meet members' needs with content leverage

There’s plenty of hype around artificial intelligence (AI) these days, especially large language models. Even as multiplying lawsuits challenge big-name LLMs over copyright and training text usage, and regulators and advocates try to establish guidelines for rapidly advancing technologies, there’s a strong sense among CEOs that their companies should be using AI to transform work.

For associations, there could be something valuable in what LLMs have to offer, especially at a time when we’re asking if there is too much content. Several associations have moved forward with the development of their own LLMs to improve their technology and relieve some administrative burden on staff.

Most importantly, they seek to elevate the value of membership by better connecting members to the information they’re looking for and creating customized content syntheses they can’t get anywhere else.

Please select this link to read the complete article from Associations Now.