10/01/2024

LinkedIn in 2024

Consult this guide to create content that can reap results

Over the past few years, LinkedIn – the world’s largest professional networking platform – has evolved far beyond being simply a space for professionals to connect with one another and search for jobs. It has become the go-to destination for both individuals and associations seeking to build their brands and create new opportunities.

For the individual user, cultivating a well-regarded personal brand helps them to position themselves as an industry thought leader, potentially advancing their career and garnering recognition amongst their peers. For associations, the same applies. Fostering a strong brand on LinkedIn can assist with the attraction and retention of members, the development of partnerships and help boost visibility with their industry.

Forming a prominent presence on LinkedIn, however, is no easy feat. Whether you’re looking to establish a recognizable brand for yourself or for an association, you need to have some strategic understanding of the platform, its ever-changing algorithm and insights into content marketing as a discipline in order to succeed.

Please select this link to read the complete article from Boardroom.