Democrats are massively outspending Republicans on internet campaign ads but one social network is a notable exception: X, formerly known as Twitter, owned by Elon Musk, who has increasingly used the platform to elevate his chosen candidate, former president Donald Trump.
Accounts backing Republican candidates spent three times as much on political ads on X than those backing Democrats from March 6 to Oct. 1 — $3 million to $1 million — according to an analysis of company data by AdImpact and The Washington Post.
The biggest political ad buyer on X is the official account for Trump, who has formed a close political alliance with Musk in recent months and was joined by the entrepreneur on stage at a rally Saturday. Vice President Kamala Harris' campaign has not bought a single ad on the platform.
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