10/27/2024

Use of Data to Drive Decision-Making

Consider this pathway to success to maximize event revenue

In New Zealand’s evolving association sector, leveraging data effectively can be the difference between hosting a good event and creating a consistently profitable, high-impact experience.

Data-driven decision-making has become crucial for associations looking to maximize event revenue. By collecting and analyzing data from multiple touchpoints, associations can make informed choices about event formats, pricing strategies, marketing efforts and more.

Here’s how associations can leverage data to enhance their event performance.

Please select this link to read the complete article from LinkedIn.