12/03/2024

Crossing Borders

Prepare your organization for change

Many associations experienced an influx of attention from international audiences during the pandemic, be it through increased attendance at virtual meetings or other forms of engagement. Often, that new engagement led to new members—but not always—which has prompted a lot of leaders to consider what to do next.

"Associations that previously have not done much internationally are seeing themselves in a position of, 'We now have X number of new members coming from new countries, how do we engage them?'" said Jakub Konysz, MBA, IOM, CAE, founder and CEO of Global Navigators, a consulting firm.

One important first step, Konysz said, is to determine if your international goals are altruistic—promoting the mission of the association’s industry—or are revenue-driven. The answer will help determine where to reach out and what to reach out with. That may mean offering meetings, membership or simply a sense of community.

Please select this link to read the complete article from Associations Now.