12/03/2024

What Associations Can Expect in 2025

With 2025 fast approaching, trends are emerging

Many of these trends are rooted in several, crucial global developments which are set to shape the world, beyond that of associations, for the next year and beyond. For one, the rapid development of AI – and the technological growth which it facilitates – is transforming the capabilities of associations and their partner organisations, impacting almost every aspect of association management.

Secondly, despite continued inflation-related issues worldwide and general fiscal uncertainty, there is a guarded confidence in economic recovery. According to a Q3 2024 CFO survey – conducted by Grant Thornton, a global accounting and consulting firm – 79 percent of senior finance leaders are expecting a growth in net profits over the next 12 months. This cautious optimism is also apparent in the world of associations, and this is catalysing developments in the membership engagement and other arenas.

Finally, the emphasis on sustainability and value alignment continues to grow, and associations are increasingly being held to higher standards by all stakeholders – shaping their operations in several different spheres.

Please select this link to read the complete article from Boardroom.