12/04/2024

Amid Google Dominance, Generative AI, Australia Urges Greater Internet User Choices

A watchdog group worries that Google's power is too vast

Australia's competition watchdog said there was a need to revisit efforts to ensure greater choice for internet users, citing Google's dominant search engine market share and its competitors' failure to capitalize on the artificial intelligence boom.

A report by the Australian Competition and Consumer Commission said that while the integration of generative AI tools into search engines is still nascent, Big Tech's deep pockets and dominant presence give it an upper hand.

The commission said it was concerned Google and Microsoft could integrate generative AI into their search offerings, including through commercial deals, which raises concerns about the accuracy and reliability of search queries.

Please select this link to read the complete article from Reuters.