12/12/2024

Embracing New Communications Trends to Support Association Communities

Consider deploying these approaches

A short report on yesterday's ESAE webinar, Embracing New Communications Trends to Support Your Association Community, which featured Lydia Pernal-Stoddart, Senior Advisor at The European Petrochemical Association (EPCA) and Andras Baneth (Partner & Senior Adviser at The Right Street).

The aim of this webinar? To provide actionable insights into the evolving landscape of association communications. Here are my takeaways from the session:

UNDERSTANDING YOUR AUDIENCE IS KEY

Effective communication starts with a deep understanding of your audience. Associations need to identify not just their members but also external stakeholders, such as policymakers or potential partners. “Sometimes you’re building alliances or speaking to individuals who are just starting to navigate your industry,” noted Baneth. Using tools like social media analytics can help organizations map key players and identify influential accounts to better tailor their messages​.

Please select this link to read the complete article from Boardroom.