12/19/2024

The Role of Associations in Professional Development: Part II

Associations must adopt a data-driven, mission-aligned approach

This article is the second in a series outlining exploring how associations can expand their role in members' professional development by building on traditional learning capabilities, adopting new ones, and positioning problem-solving as a core competency in order to achieve a sustainable competitive advantage. Read the first article here.

Reimagining Your Learning Function

According to ASAE, more than 80 percent of associations offer some degree of professional development, making education and certification the third-largest revenue stream for associations, following membership dues and events.

However, many associations, like their corporate counterparts, have traditionally developed their learning offerings organically—often in response to immediate member needs or emerging trends—rather than through a proactive, strategic approach.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.