04/10/2024

Craft a Not-for-profit Mission Statement That Means Something

Truth be told, many mission statements fail

How many of your employees or clients are familiar with your mission statement? Especially in the world of not-for-profit entities, a mission statement is foundational in strategic planning and aligning efforts of an organization's members toward a common purpose. Further, it helps to convey the organization's values and goals to the public, customers, and partners.

Truth be told, many mission statements fail, becoming nothing more than a paragraph tucked into a seldom-read company handbook.

For the most part, mission statements that fail do so because they:

• Use fuzzy, non-specific language
• Include interchangeable goals or visions that could apply to any organization
• Lack true, prolonged leadership support, and
• Are poorly implemented

Please select this link to read the complete article from OSAP Partner Clark Schaefer Hackett (CSH).